Chandigarh, October 30, 2023: TASVA (22G TV) The Indian menswear brand born out of the collaboration between ace designer Tarun Tahiliani and Aditya Birla Fashion has unveiled its ‘Festive & Wedding AW 23 Collection,’ for discerning men at its store, in Sector 17, Chandigarh. The collection was unveiled by Bollywood actor, Aparshakti Khurana, in presence of Rajat Sawhney, Franchisee Partner, TASVA Chandigarh.
The Festive and Wedding Wear collection embodies Tarun Tahiliani’s signature style, which seamlessly blends traditional aesthetics with contemporary design. The collection draws inspiration from India’s rich cultural heritage and features an array of architectural, flora, and fauna motifs. The garments are resplendent with Resham, Aari, and Dori embroidery, artfully accentuated with Zardozi threads, Pearls, and French knots.
After the unveiling of the range, actor Aparshakti said, “I have been awe-struck with the collection, it was a pleasure unveiling this unique line. I also enjoyed creating some very interesting video content related to the ensemble for men. It is heartening to know that TASVA has been instrumental in filling the gap in not just tricity but also the region for men’s traditional festive and wedding wear. So now grooms will not be at their wits’ end shopping for their D-day attires.”
Speaking on the occasion, Rajat Sawhney, Franchisee Partner, TASVA Chandigarh said, “We are happy to have partnered with TASVA to bring the exclusive menswear store to Chandigarh. The outlet has created multiple options for men to shop for their traditional designer wear needs at one place. With the festive season and wedding season on,men will be spoilt for choice with the ‘Festive & Wedding AW 23 Collection’.”
Talking about the bespoke collection, it brings forward Tarun Tahiliani’s vision of India Global and merges traditional artistry with modern sensibilities. It is aimed at redefining the Modern Indian Man. A very important aspect about the collection is the comfort level the garments will provide to those who wear these. The collection offers comfortable fits crafted from luxurious silk blends, skin-friendly cotton-viscose, and woven jacquards, allowing freedom of movement.
The variety offered is wide and a slew of garment genres are available. The wedding and festive attire range showcases breezy kurta sets, impeccably tailored sherwanis, achkans, and versatile Indo-western ensembles. The sherwanis encompass classic silhouettes and contemporary fusion styles like the angrakha.
TASVA Chandigarh has not just become popular for its exclusive men’s wear in the tricity but also the region. The outlet that occupies prime space at Sector 17, which is a renowned and iconic-market of north India, is frequented by connoisseurs of great men’s fashion, from places like Himachal and Punjab too.