Mumbai, 2nd August 2024:(22G TV) Shrimad Ramayan transitions to Sony SAB, India’s leading family entertainment channel from 12th August, as the story enters a new chapter. The highly anticipated climax and an action-filled episode of Lord Ram culminating one of the most legendary battles with Raavan is set to air on Sony SAB on August 12 at 7.30 PM. With this battle unfolding, Sony SAB will now exclusively bring to focus the mostly unfamiliar story of what happens after Lord and Ram and Sita unite and return to Ayodhya.
The new chapter of the divine tale of Shrimad Ramayan, explores the joys and trials of Lord Ram and Sita’s life after their return to Ayodhya and the birth of their twins Luv and Kush. This new phase of the show will beautifully encapsulate the many untold stories and deep meaning of the journey that Lord Ram and Sita’s life takes after their return to Ayodhya.
Comments:
Neeraj Vyas, Business Head, Sony SAB
We are delighted to present the next phase of Shrimad Ramayan exclusively to our audiences on Sony SAB. The show’s impactful storytelling and portrayal of strong family values resonate harmoniously with our channel’s values. We are confident that this remarkable show will not only entertain but also inspire our audience, providing a truly enriching viewing experience.”
Sujay Reu as Lord Ram
Sony SAB has been entertaining audiences with shows that resonate with every member of the family, and stories that are meaningful and full life insights. It’s surreal to be part of the channel’s legacy now. I’m excited for viewers to witness a fresh chapter of Ramayan – a show that is timeless. Playing Lord Ram has been a truly humbling experience, and I can’t wait to share these new chapters with our audience.
Prachi Bansal as Sita
I am excited the show will now air on Sony SAB, a channel my family and I spend most of our time watching together and hence holds great nostalgia for me. I hope just like our family, a lot of families across the country will watch the show with their loved ones and continue to shower us with their generous love and affection. I am inspired by Sita’s grace, resilience, and unwavering devotion, and I am looking forward to playing the role in the upcoming episodes that explores new depths of her character.
Stay tuned and watch Shrimad Ramayan, from August 12th Mon-Sat at 7.30 pm only on Sony SAB
About SONY SAB:
Launched in March 2005, SONY SAB is part of the network of television channels owned by Sony Pictures Networks India. Sony SAB evolved from its ‘Haste Raho’ tagline in 2017 to ‘Khushiyon Wali Feeling’ in 2019 to now being a channel that tells stories which resonate with the everyday lives of people. The reinvigorated Sony SAB is transitioning even more strongly to being a channel which is forward looking and approaches life’s problems with a lens of hope, offering diverse content, meaningful storytelling, and real emotions.
With an impressive line-up of fresh, progressive and value-driven content dealing with the real issues that people face in life, the stories tap into the aspirations of different generations in the family. Sony SAB is dedicated to promoting an enjoyable family-viewing experience and can truly define Sony SAB as the ‘living room brand’ with something to appeal to everyone in the family.
The current programming mix by Sony SAB includes daily shows like Aangan – Aapko Kaa, Vanshaj, Dhruv Tara – Samay Sadi Se Pare, Wagle Ki Duniya – Nayi Peedhi, Naye Kissey, Pushpa Impossible, Taarak Mehta Ka Ooltah Chashmah amongst others. Sony SAB is dedicated to strengthening its line-up of shows further to provide non-stop entertainment for its viewers.
Sony SAB is broadcasted in more than 44 million households in India and is present in more than 150 countries internationally, reaching over 25 million households.
About Culver Max Entertainment Private Limited (formerly known as Sony Pictures Networks India):
Sony Pictures Networks India is the consumer
-facing identity of Culver Max Entertainment Private Limited, which is an indirect wholly owned subsidiary of Sony Group Corporation, Japan.
The Company has several channels including Sony Entertainment Television (SET and SET HD), one of India’s leading Hindi general entertainment television channels; Sony MAX, India’s premium Hindi movies and special events channel; Sony MAX 2, another Hindi movie channel showcasing great India Cinema; Sony MAX HD, a high definition Hindi movie channel airing premium quality films; Sony WAH, the Hindi movies channel for rural markets; Sony SAB and Sony SAB HD the family-oriented and values driven Hindi entertainment channels; Sony PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from its content library; Sony PIX and Sony PIX HD, Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; Sony YAY!, the kids entertainment channel; Sony Sports Network – Sony Sports Ten 1, Sony Sports Ten 1 HD, Sony Sports Ten 2, Sony Sports Ten 2 HD, Sony Sports Ten 3, Sony Sports Ten 3 HD; Sony Sports Ten 4, Sony Sports Ten 4 HD; Sony Sports Ten 5; Sony Sports Ten 5 HD; Sony Marathi, the Marathi general entertainment channel; Sony LIV – the digital entertainment VOD platform and Studio NEXT the independent production venture for original content and IPs for TV and digital media. The Company reaches out to over 700 million viewers in India and is available in 167 countries.
The Company is recognised as an employer of choice within and outside the media industry. It is a recipient of several awards, including India’s Best Companies to Work For 2021 by the Great Place to Work®️ Institute, India, ‘Aon Best Employers India’ awards in recognition of the company’s unique workplace culture and exceptional people practices, consistently ranking amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners and listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India.
